Why web design is so important for small businesses

Web design

/ 10.07.2019

Why web design is so important for small businesses

Janak Dhokia

There are many reasons why small business owners shouldn’t underestimate the importance of web design. If you want to boost brand engagement online and show your business in the best possible light, it’s essential that you invest in high-quality web design. Small businesses that fail to offer a great-looking website that performs in an effective manner face being left behind. Another great reason for investing in quality web design is that it allows small businesses to compete with the bigger names online. Let’s take a look at some of the best reasons for seeking out web design services for your small business right now.

Most customers look online to find businesses like yours

Even though studies say almost 40% of small businesses still didn’t have a website in 2018, around 85% of customers head online when they are looking for local businesses. Having a strong online presence is becoming even more important for the businesses of today. If your business can’t easily be found online, you could be missing out on a large number of sales.

Make your business appear more professional

Businesses that don’t have a real online presence are looking increasingly amateurish. When you have invested in quality web design services, you can show others that you are serious about what you do and that your business is fit for the modern age. Businesses with proper websites tend to look far more credible than those that don’t.

Quality web design delivers a better customer experience

When your customers have a pleasant experience when dealing with your business online, they are more likely to return to you for further purchases and leave positive reviews, encouraging others to do business with you. It’s also vital to ensure your website is optimised for mobile devices like tablets and smartphones to keep the search engines on your side and ensure the user experience is a positive one no matter how your site is being accessed.

Social media is not enough

It’s not effective to simply replace a full business website with a social media page. When you run a full website, you can make your business stand out from the competition, go into more detail about what you have to offer and provide a richer customer experience via the use of graphics, special features and more. You also face being penalised by the search giants if your posts are not generating meaningful interactions.

Show off your products and services in style

When you have a high-quality website, customers can easily find your products online and make instant purchases. You can use great web design to showcase what you are offering in the best possible light. Even if a customer doesn’t decide to make a purchase when they first visit your site, they are more likely to bookmark your site or come back to buy something later if they are impressed with your online shop window.

Collect valuable customer information

When you run a business website, you can gain valuable information about your customers and their relationship with your company. You can then tailor your interactions towards their specific preferences. When you ask your customers for their e-mail address and they opt in to receive messages from you, you can send out messages to them about offers, products and services that they are likely to be interested in.

Bring your customers closer to you

Experienced web designers can use a range of techniques to ensure your online site appeals to your target market. They can use text, imagery, style elements and more that your audience is likely to appreciate. It takes a great deal of research, testing and expertise to get these elements just right, but a talented web designer will have the knowledge needed to make the right suggestions. You won’t be able to achieve this if you opt for a cheap, cookie-cutter website creation platform, which could actually put potential customers off.

Achieve visual consistency

When you work with an experienced web designer, you can ensure all your pages are a great visual match for each other. No matter what page a customer clicks on, the tone will remain the same. The colours and fonts won’t change when you move from one page to another, and your customers will know exactly how to find the information that they are looking for. It’s vitally important that you are able to offer an intuitive navigation experience to your customers. A professional web designer can help you achieve this.


There are many reasons why you should invest in quality web design services if you are running a small business and want to succeed online. Web design helps you ensure your branding is consistent, your customers feel closer to you and are more likely to buy or continue buying your products and services and makes sure your business is taken seriously. If you suspect you need to improve your online presence via web design services, the time to act is now.

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