Why are websites so important for tradesmen?
Many tradesmen still believe that they don’t need a website, especially if they only serve a particular local area. Often, they think that having a social media presence is enough to make them visible to potential clients. However, far from being an unnecessary luxury, a website is invaluable for tradesmen. It’s a vital marketing tool that today’s businesses can’t afford to ignore. Here’s why websites are so important for tradesmen.
Most people use Google to find services
Back in the day, many people would look for tradesmen in the Yellow Pages or their local newspaper, but times have changed. These days, they don’t have time to look at those ads. Now they head straight to Google to find the services they need within seconds. If your business can’t be found in search engine results, you’ll lose valuable custom to your competitors who do have websites. There are over 40 million daily internet users in the UK and 46% of all Google searches are local searches. That’s a huge number of prospective customers you could be attracting. With this in mind, it’s clear to see how important it is for tradesmen to have websites.
Your website can help you create a good first impression
Businesses not only need to retain existing customers but attract new ones at the same time. A website is the ideal tool to do this, allowing you to showcase your services and tell everyone just how good you are. It also presents you as a more professional operation. This isn’t to say that you aren’t professional if you don’t have a website, but to potential customers who know nothing about you, it can help you to come across as more trustworthy and reliable. This will encourage them to find out more and engage with you. Some people may see tradespeople who don’t have a website as potentially dishonest or incompetent.
Showcase your previous work
Cowboy tradesmen can cost homeowners huge amounts of money, and so it’s no surprise that consumers want to find out as much as possible about a company before hiring them. They want to see who they will be working with and what their work is like before enlisting their services. A website not only lets you tell potential customers how you can help them, but it also lets you show them your previous work. You can show photos of your past jobs and even videos. This, together with a customer testimonials page detailing reviews from previous clients, should demonstrate that you are a skilled and trustworthy tradesman.
A website attracts customers 24/7
One of the best things about a website is that it’s available to customers 24/7. People can find your business at any time of the day or night, allowing them to get in touch with you whenever they like, rather than just during business hours. So, if a customer wants to book a boiler service at 4am, they can. This can help you to gain so much more business. What’s more, because a website doesn’t require any supervision, you can let the business roll in around the clock with a minimum amount of effort.
An affordable marketing tool
Advertising your business via traditional marketing methods like print, radio or TV can be very costly. Even once you’ve paid, there’s certainly no guarantee that your ad will reach your target market. They are also a limited resource, as you’ll pay for a certain amount (i.e. leaflets, broadcasts), and once complete you’ll need to pay again and again to keep it up. Your investment may not pay off in the long run, leaving you out of pocket. However, a tradesman website will be available at all times, and the cost will be a lot lower than traditional marketing methods. With some website plans costing as low as £3 per year, it’s the most affordable way to advertise your business, with the best return on investment.
This is the 21st Century and customers expect a business to have a website. They want to find information about your services fast, without having to call you on the phone during office hours. They want to be able to find what they need quickly and easily with minimum amount of effort. If they can’t, they’re more than likely to go to one of your competitors. With more people turning to the internet to find information, it’s extremely important for tradespeople to have a website. Millions of Google searches are carried out every day, making search engines the premier resource used by customers who want to find a local tradesman. Whether you’re an electrician, plumber, labourer or construction worker, it’s so important that people can find your business online. Invest in a professionally designed website today and watch your small business skyrocket.
The Digital Guru work with tradesmen and help them generate more business in their areas by offering web design, SEO and various other services for this industry. Click here to see our packages and offers!